Promoting an online course can be difficult, especially when the market grows. Many course developers have turned to social media platforms as their main marketing strategy.

Social media has been a great tool for course developers to promote their online courses. We'll be discussing 7 ways to use social media to promote an online course.

If you want to make your online course a success, you will need a solid marketing plan. While there are many marketing strategies you can use, social media has proven to be an effective tool in promoting online courses.

1. Join community groups

Facebook and LinkedIn exist to bring people together who share a common interest. You can join a group that is related to your online course topic. You can even create one!

If you teach coding, you might search for "coding", "coding for beginners", or "coding community" to find others who are interested in learning more about coding.

Remember that each group has its own rules so be sure to allow promotion information. Once you have joined, post useful and relevant content to help other members, answer questions, and establish yourself as an expert.

You can then encourage them to visit your website, sending them to either a landing page or directly to your courses page. To help them get a sense of what they might be learning, you can offer a free sample of an introductory course.r.

2. Create a YouTube channel

Video is the king, and 92 percent of marketers agree that it is an important tool in their marketing strategy. Video is even more important when it comes to online classes. It's an integral part of interactive online teaching.

It doesn't matter if you use animation, screencasts or whiteboards as teaching techniques, it is a smart idea to include videos in your online classes. This will also help to promote them.

You might consider creating a YouTube channel so that you can share videos with your students to show them how to use your course.

3. Create stories on Instagram

You can use Instagram stories to promote your product and get to know people. It can be used to engage your audience by sharing behind-the scenes images, screenshots and asking questions.

You can share stories to invite your audience to follow a call to action and engage with you. You have a lot of options for how you can present information on the platform.

Tell your story, how it all began, and encourage them to look at a new post, or purchase a product.

4. Go Live on a Social Network

Hearing your voice is very different to seeing your face. I can tell you that your audience will love the former. You can 'go live' on Facebook, Instagram, YouTube, and YouTube. Make the most of this feature.

You can schedule live sessions if you're a life coach who sells courses. This type of communication allows you to interact with your followers directly, giving them advice and encouragement, as well as providing tips and tricks. This is often exactly what your followers need.

After each live-action, encourage your participants to go to your course and decide if they would like to participate.

5. Create a Facebook Page for Your School

It is crucial to have an online presence, especially on Facebook, in order to help your brand be found easily. You can make your brand more visible by creating a Facebook page, which is still the most popular. This will allow people to search for you and then follow what you do.

You can create a dedicated area where you can post content about your online course. This will increase engagement and eventually lead to more sales.

A Facebook page can also reveal valuable information about your target audience's engagement with you. This includes how often and why. It will tell you what posts are most popular and help you create similar content people enjoy.

What can a student from your course expect to see on their social profiles? Meaningful content is the answer. You can use this content to provide tips and advice, inspiration, quotes, testimonials and case studies from customers.

They should be able to view some of your courses, or a mini-course that helps explain what an online course is. To entice them into purchasing your product, you might offer resources free of charge.

Incorporating copywriting tips can significantly improve your ability to promote the value of your courses and engage your audience on social media.

6. Share inspirational and useful content

Semrush does a great job sharing content on Facebook and Instagram. This attracts a lot of attention.

They share insights and a link to their course page on Facebook. They also have a page where they ask people questions to reach their audience.

They share inspiring content on Instagram and create Stories. Highlights are saved whenever there's a major event.

They engage people while they're at it using polls and questions as well as hashtags.

Semrush marketing strategies can be used to inspire you in how to effectively promote your online courses and business. 

In the same content, choose quality over quantity! You can use AI content marketing tools to create high-quality and engaging content.

7. Optimize the social media profiles of your school

This is the digital age. Potential customers search Google for your company first when they are interested in your products. A dedicated page for your course business will increase their chances of contacting you. It comes first in search results.

To make this happen, however, you must ensure that your social media profiles have all the information that customers need.

A company description is a brief description of who and what you do. Next, edit the About section. If you use Facebook, make sure to include at least one contact point: email, telephone number or customer support line.

It is important to point people to the social media channels that they use most. Then, encourage them to take further actions through a CTA button such as 'Contact Us' or Send Message'.

Tip: Make sure you use video as much as you can

Video should be a part of your social media marketing strategy. Video is extremely effective, not only for getting the message across quickly but also for increasing customer engagement.

Online course creators and businesses that are successful use video to introduce themselves to their target audience. Or, share testimonials featuring satisfied customers who have enrolled in their courses.

These are just a few of the types of videos that you can include on your social media pages.

Videos can be created for social media only and posted as tutorials, videos, interviews and Q&As.

Do you need help with social media marketing? A virtual assistant can be hired to help you with your social media marketing efforts. Why You Should Consider Having One on Your Team.

Bottom line

Social media is the best way to get the word out about your online course to your target audience.

These effective social media tips will help you sell your online course and get people interested in learning more about it. To keep your audience coming back, you must be consistent and dedicated once you have started!