As technology develops, the world of animation is getting more advanced. Besides being used for entertainment or learning media, animation can also be used as promotional content.

Many businesses have started using the services of animators or animation production companies to create animations to help market their products. It is proven to work effectively in attracting audiences' attention.

Before your business creates animated videos, you must know the difference between 2D and 3D animation to produce a video that meets your business needs and goals. That way, you can build brand awareness and increase conversion rates.

Here are the core differences you need to know between 2D vs 3D animation and which one works best for your business?

The Differences Between 2D and 3D Animation

The difference between 2D and 3D animation is evident at a glance. However, there are still a lot of complex differences, such as function, difficulty level, manufacturing process, and the tools used to create the animation design.

2D animation tends to be simpler because it only has two dimensions, namely length, and width, while 3D animation feels more accurate because they have three dimensions: length, width, and height.

Moreover, in 2D animation, making is by drawing objects or characters on a flat surface. The characters and backgrounds are drawn separately and combined as a video file. 2D animation software is used to draw 2D animation keyframes digitally. 

One of the most famous 2D animation software used in the industry is Adobe After Effects or Adobe Animate.

Meanwhile, the 3D animation production stage includes animation creation, in which 3D models of elements and characters are programmed to move. Animators use the keyframe method to animate objects frame by frame. 

3D animation is completely done using computer software, including modeling, rigging, and texturing.

2D and 3D Animation: Both Good For You!

There's no type of animation video that is better or worse; it all depends on the project and the outcome your business wants. 3D and 2D animation can work effectively for your business if it meets your needs and goals.

Each animation model has its advantages and disadvantages, as well as various levels of difficulty. In 2D animation, drawing is a handy skill for a 2D animator. Meanwhile, software mastery is a crucial skill for a 3D animator.

Thus, before choosing 2D vs. 3D animation, it's best to adjust it to your business needs starting from your budget, target audience, timeframes, concept, characters, etc. That way, you can feel satisfied with the results of the animated videos you make, whether 2D or 3D animation.

Takeaway

Now you have understood better about 2D and 3D animation that both styles come with unique advantages and disadvantages, which depend on the animation style that meets your business needs and goals.

The core differences mentioned above will give you more ideas to decide on the best one for your business. Thus, it's time for you to list down and determine the one that fits your business.